Sheikh Tahnoon bin Zayed: Global Impact in the AI Race

In a move that underscores the UAE's prominent position on the global technology map, TIME magazine has included Sheikh Tahnoon bin Zayed Al Nahyan, Deputy Ruler of Abu Dhabi, National Security Advisor, and Chairman of G42, in its 2025 list of the 100 Most Influential People in Artificial Intelligence , for the second year in a row.

This global recognition and honor not only reflects his role as an effective leader, but also reflects the UAE's ambition and desire to become a leading force in artificial intelligence by 2031, through unprecedented strategic projects and investments.

TIME Magazine's Criteria for Selecting AI Influencers The magazine follows a meticulous and complex methodology when selecting the influential figures for its annual lists. Selection is not limited to fame or apparent authority, but rather delves into the essence of true influence: the soft power of ideas and the ability to truly transform the world.

The list includes not only CEOs of major technology companies, such as Sam Altman or Jensen Huang, but also leaders and figures who are driving change and shaping the future of artificial intelligence on a global scale. This is why the selection of Sheikh Tahnoon bin Zayed was both logical and inevitable.

Among the influencers on the list, his name stands out as a figure not directly associated with technological innovations, but rather with directing them at the state's strategic level.

His vision is not to write lines of code, but to build an integrated framework that supports innovation, attracts global talent, and creates strategic partnerships that enhance the country's technological standing.

His vision made the UAE an essential player in the global artificial intelligence race and a role model for harnessing technology to serve the country's higher national goals.

G42: An exceptional success story from a leadership vision The selection of Sheikh Tahnoon bin Zayed stems from his pivotal role in leading the G42 group, which has transformed itself in record time into a global force in the field of artificial intelligence.

It began as an ambitious idea, but under his leadership, it became a tangible reality. Not only did it invest internally in AI projects, but it also collaborated with the world's largest technology companies and institutions.

One of G42's most notable achievements under his leadership was the establishment of a strategic partnership with American tech giant Microsoft.

This was a calculated step to enhance and strengthen the UAE's technological infrastructure and ensure its access to the latest global innovations.

The group also commissioned pioneering projects, such as the development of the open-source Arabic language model, JIS, which aims to enrich Arabic content online and enable millions of Arab users to benefit from the power of artificial intelligence.

These steps were not random, but rather part of a clear vision and plans to enhance the UAE's technological sovereignty and secure its position as a powerful and innovative center in the Middle East and the world.

Sheikh Tahnoon bin Zayed is a model for leaders who understand that future power lies in the ability to harness technology and scientific advancements to serve national goals, which has made him a true influencer in shaping the global AI roadmap.

Marketing in the Age of Influence: How Do We Shift from Selling a Product to Selling a Story? The stories of these leaders and thinkers , and their inclusion on TIME magazine's list, highlight a profound shift in the world of marketing.

It's no longer just about buying direct ads or promoting a specific product in traditional ways, but rather about building cohesive stories around products and services, linking them to major values and concepts such as innovation, impact, and future leadership.

This is where social media Sbsial, connecting celebrities, brands, and audiences.

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Building value through influence The presence of figures like Sheikh Tahnoon bin Zayed on TIME's list is not just about their achievements, but represents a tremendous power of influence.

Brands can leverage this influence in indirect but highly effective ways. A tech startup could launch a marketing campaign focused on the forward-looking vision represented by Sheikh Tahnoon bin Zayed.

They can produce content, whether video or podcast, that captures this vision and talks about how their products contribute to achieving it, which gives the brand credibility and connects it to thought leadership in its field.

cross-promotion Celebrity ads can be combined with exclusive content and podcasts to deliver comprehensive advertising campaigns. For example, a tech influencer could promote a new product in an exclusive podcast on the app, while offering additional content or an exclusive digital experience related to the product to a specific audience.

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Reach your target audience accurately The Sbsial app also enables precise targeting thanks to its diverse database of celebrities and influencers in various fields such as technology, art, and fashion.

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The Future of Marketing in the Age of Influential Leaders The true power of marketing in our time lies not in straightforward advertising or repeating slogans, but in telling inspiring stories, building valuable relationships with audiences, and connecting brands with change-making figures.

Sheikh Tahnoon bin Zayed's inclusion in Time magazine's list of the 100 Most Influential People in Artificial Intelligence is not just an honor; it is a recognition of his profound vision and far-reaching strategy.

It's proof that true impact comes from the ability to harness technology to serve humanitarian and national goals. The Sbsial, in turn, provides companies with the tools they need to be part of this story, combining the influence of celebrities with the power of exclusive content to deliver a unique, integrated marketing experience.

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