From Yasmine Abdel Aziz's ad to your next campaign on Sbsial

"What's this? How easy is this?" If you follow new ads, you've probably seen this funny scene from Vodafone's latest commercial, which brought together Yasmine Abdel Aziz and Badria Tolba in a sarcastic scene filled with lightheartedness and humor. The ad wasn't just a promotion for a package or service; it became a social media trend, with its phrases now being repeated on many people's lips.

This kind of influence doesn't happen by chance, but rather is the deliberate result of utilizing a powerful element in modern marketing: celebrity advertising. Can your brand, no matter how small or new, achieve this kind of buzz and reach?

Answer: Yes, and easily… with the “Sbsial” application.

Why do brands turn to celebrities? In a world of fierce competition between brands, and facing an audience swarming with advertisements from every direction, the task of attracting attention and fixing the marketing message in the consumer's mind has become a real challenge. This is where the role of celebrities emerges as an effective and strategic tool, not only for conveying messages, but also for building a strong and rapid relationship with the audience. Here are the reasons why we rely on celebrities:

Quick trust... because the audience trusts those they know. Audiences naturally tend to trust familiar characters. When a beloved star appears in an advertisement for a particular product, there's an automatic sense of reassurance, as if the recommendation came from an old friend. This kind of trust is difficult to gain through traditional advertising, but with celebrities, reaching the consumer's heart becomes faster.

Instant access to massive audiences Celebrities not only have a large fan base, but they also have the ability to reach a diverse and diverse segment of people. This means that a brand that partners with a successful celebrity can achieve widespread exposure in record time and at a relatively lower cost compared to other advertising methods.

Human and emotional impact Regular ads are often straightforward and dry. When the content is presented by a likeable person, it takes on a human dimension and becomes more relatable and interactive. The celebrity isn't just promoting the ad, but also sharing their experience and speaking the audience's language, which makes the ad more acceptable and likeable.

Tangible results in engagement and sales Numerous studies confirm that ads featuring celebrities achieve higher engagement rates, whether in terms of views, likes, or shares, and are even reflected in purchasing decisions. Simply put, having a celebrity in an ad means higher revenue.

Building a strong brand image When the name of a product or service is associated with a well-known face, the brand becomes more recognizable in people's minds, as the mental image is entrenched and a sense of loyalty and belonging is created, especially when collaborations with the same person are repeated.

Vodafone ad analysis with Yasmine Abdel Aziz Vodafone's latest ad featuring Yasmine Abdel Aziz caught the eye, not just because of the recognizable names involved, but also because the message was presented intelligently and effectively. It relied on a combination of elements that ensured its success and widespread exposure:

The casting was a good one: Yasmine Abdel Aziz enjoys a wide following, and Badria Tolba adds a likable comedic touch. The duo formed a lighthearted combination that made the ad enjoyable and easy to listen to. The scenario was inspired by everyday life situations, making the audience feel like the ad spoke their language and reflected their reality, which increased their engagement with it. The phrases used were simple and repetitive, such as: "What is this? How easy is this?", a phrase that spread among people in a humorous way and became part of their conversation. The direction and music added energy and vitality to the ad, with its fast pace and dynamic cinematography, which helped it stick in the mind. This ad not only promoted Vodafone's service, but also demonstrated that relying on celebrities with smart content can turn a simple advertising campaign into a trend.

What does the Sbsial app offer in the world of celebrity advertising? In the past, reaching celebrities required contacting agents, offices, and perhaps personal connections. But Sbsial has completely changed the game. It's a platform that connects you with celebrities directly, professionally, and without complications. The services it offers are:

ADS Request – Ad Request: You can request an audio or video ad from a celebrity for your product or service. The celebrity uses their own style to deliver the message to their audience. Invitation Request: You can invite a celebrity to attend an event, launch, or special occasion for your brand, to share their experience and cover it for their audience. Ambassador Request: Make the celebrity a long-term “ambassador” for your brand, constantly talking about it and appearing with it on more than one occasion. How do you create your campaign on Sbsial? The process is simple and straightforward, and is done entirely through the Sbsial application:

Choose the right celebrity: Browse the list of celebrities within the app, and find the person who best suits your audience and message. Select the type of service: Advertisement? Invitation? Ambassador? Choose the service that meets your current marketing goal. Fill in the details carefully: explain the product idea, the desired message, the preferred method of implementation, and the timeframe. Submit the request and follow up on implementation: After submitting the request, the Sbsial team contacts the celebrity, and the campaign is implemented professionally. The big advantage here is that you don't need extensive marketing experience or relationships... everything is done through clear and smooth steps within the app.

Examples of successful campaigns with celebrities Let's take a look at some successful campaigns in the Arab world:

Pepsi x Amr Diab: The campaign always carries the energy and vitality of youth, thanks to the presence of the superstar. WE × Mohamed Ramadan: A controversial personality with a strong acting presence, made the ad the talk of the town. Orange x Donia Samir Ghanem: I used the family atmosphere and warmth to reach the audience. Any brand today can achieve such successes through "Sbsial" by choosing the right person and the right message.

Advantages of celebrity ads via the Sbsial app Boost brand awareness: Get your brand noticed by appearing with celebrities with a huge fan base. Direct access to a wider audience: Take advantage of celebrity followers and connect with them in a personal and impactful way. Multiple types of celebrity ads : Choose between a direct ad, an invitation to an event, or an ambassador request to represent your brand. Ease of ordering: Simple steps starting with choosing the appropriate celebrity, specifying the type of service, then filling in the details and submitting the order. A unique in-app experience: Everything is done in one place, without the need for external communication or an intermediary. Transparency and clarity: The details of each service are clear, ensuring a comfortable and professional experience. Fully integrated support: The Sbsial team helps you every step of the way to ensure the success of your campaign. From a trending ad… to your next smart campaign What Yasmine Abdel Aziz's ad did wasn't just a coincidence; it was a smart investment in the power of celebrity influence. You, too, can make your project or product name the talk of the town and achieve real fame with minimal effort.

Don't wait... start your journey with the Sbsial, choose from a wide list of celebrities , and start creating your next campaign.