<p style=";text-align:left;direction:ltr">The latest statistics from Bank of America indicate that Generation Z will become the world's largest economic force over the next decade, with their global income expected to reach $36 trillion by 2030.</p><p style=";text-align:left;direction:ltr"> This generation, which represents approximately 30% of the world's population, will possess an estimated purchasing power of $12 trillion by 2030, making it the wealthiest and most influential generation in modern history. In Dubai, specifically, this generation is a driving force for radical change in the real estate market, imposing its digital and environmental priorities on developers and investors.</p><h2 style=";text-align:left;direction:ltr"> Amira Sajwani's vision: "It's amazing to see how Gen Z is changing the game."</h2><p style=";text-align:left;direction:ltr"> “It's amazing to see how Gen Z is changing the game in Dubai's real estate market,” says Ameera Sajwani, Executive Director at Damac and Founder and CEO of PRYPCO, in a recent <a target="_blank" rel="noopener noreferrer" href="https://www.linkedin.com/posts/amira-sajwani_dubai-realestate-genz-activity-7335244749857013760-6r_u?utm_source=share&utm_medium=member_desktop&rcm=ACoAAB87j9cBWrJWHtUi2Z5iuzY1VGA-rhDF6rA">LinkedIn</a> post.</p><p style=";text-align:left;direction:ltr"> From the digital transformation of property buying to a strong focus on sustainability and smart financing, this new generation brings fresh priorities and perspectives to the table.”</p><p style=";text-align:left;direction:ltr"> In her article for <a target="_blank" rel="noopener noreferrer" href="https://www.entrepreneur.com/en-ae/technology/gen-z-buyers-are-reshaping-dubais-property-market-heres/492320">Entrepreneur Middle East,</a> Amira adds that "Generation Z is redefining the concept of real estate ownership," emphasizing that this shift is not merely a surge in demand, but rather a profound change in the way people think and shop. This insight reflects a deep understanding of the aspirations of the new generation and its impact on the future of Dubai's real estate sector. </p><figure class="image"><img style="aspect-ratio:1024/1024;" src="https://cdn.sbisiali.com/portal/blog/posts/images/dc0033b9-3220-4f86-af33-23e644e314b3.webp" width="1024" height="1024" alt="Generation Z and the Dubai Real Estate Market"></figure><h2 style=";text-align:left;direction:ltr"> Generation Z: The digital generation redefining the real estate market</h2><p style=";text-align:left;direction:ltr"> In an era where technology dominates every aspect of life, Generation Z is emerging as a true force of change, reshaping traditional markets, most notably the real estate market, which is witnessing a true digital revolution thanks to this generation's expectations and behaviors, which are completely different from those of previous generations, as we explain:</p><h3 style=";text-align:left;direction:ltr"> Demographic and economic characteristics</h3><p style=";text-align:left;direction:ltr"> Generation Z, born between 1997 and 2012, represents the first fully digital generation in history. 95% of this generation owns a smartphone, and more than half of them spend four hours a day on <a target="_blank" rel="noopener noreferrer" href="https://sbsial.com/ar/blog/posts/social-media-apps-from-the-obscure-beginnings-to-the-special-era">social media</a> .</p><p style=";text-align:left;direction:ltr"> In the United States alone, Generation Z numbers approximately 69.31 million people, representing over 20% of the total population.</p><p style=";text-align:left;direction:ltr"> Financially, the average Gen Z earns $22,924 annually, with 72% of them relying on additional income from side hustles that bring in between $500 and $1,000 per month. This diversity of income sources reflects their entrepreneurial spirit and their ability to adapt to the modern economy.</p><h3 style=";text-align:left;direction:ltr"> Digital Trend in Real Estate Search</h3><p style=";text-align:left;direction:ltr"> In Dubai, where internet penetration is 99% and mobile connectivity is over 200%, Generation Z experiences the real estate market through a completely digital lens. 97% of this generation rely on social media to discover new products and services, making 3D virtual tours and virtual reality technologies an essential part of the property buying journey.</p><p style=";text-align:left;direction:ltr"> Statistics indicate that 60% of new properties in Dubai will incorporate smart technologies by the end of 2025, responding to Generation Z's demand for homes equipped with smart control systems and advanced security.</p><h3 style=";text-align:left;direction:ltr"> Sustainability as a top priority</h3><p style=";text-align:left;direction:ltr"> Generation Z demonstrates a strong commitment to sustainability, with 73% of them preferring to engage with brands that support sustainability.</p><p style=";text-align:left;direction:ltr"> In the UAE, 70% of investors are willing to pay a premium for sustainable housing options, and this percentage is set to increase as more Generation Z buyers enter the market.</p><p style=";text-align:left;direction:ltr"> This drives developers in Dubai to adopt sustainability standards such as solar panels, rainwater harvesting systems, and energy-efficient architectural designs, in line with the Dubai Urban Plan 2040 and government initiatives to preserve local ecosystems.</p><h3 style=";text-align:left;direction:ltr"> Smart financing and innovative solutions</h3><p style=";text-align:left;direction:ltr"> Generation Z faces unique financial challenges, with 34% of them considering the cost of living their primary concern. Despite this, they are actively seeking to gain a foothold in the real estate market, especially in booming markets like Dubai, which offer a variety of offers and tax-free incentives.</p><p style=";text-align:left;direction:ltr"> In response to these challenges, innovative financing solutions have emerged, such as fractional ownership and affordable payment plans. PRYPCO Blocks, a project run by Amira Sajwani, allows investors to invest in Dubai real estate starting from as little as AED 2,000. This type of innovation opens the door for a wider segment of young people to enter the real estate market.</p><h2 style=";text-align:left;direction:ltr"> Sbsial: The digital platform that meets the aspirations of Generation Z.</h2><p style=";text-align:left;direction:ltr"> The Sbsial app is an innovative <a target="_blank" rel="noopener noreferrer" href="https://sbsial.com/ar">social media platform</a> that focuses on directly connecting celebrities with their audiences. It also allows advertisers to connect with celebrities to launch targeted advertising campaigns. It features exclusive content such as podcasts, videos, and auctions of celebrity memorabilia, creating a unique interactive experience that meets the needs of the digital generation.</p><h2 style=";text-align:left;direction:ltr"> How can the real estate sector benefit from Sbsial?</h2><h3 style=";text-align:left;direction:ltr"> Launching real estate projects via live broadcast</h3><p style=";text-align:left;direction:ltr"> Real estate developers can use Sbsial to launch their new projects via live streaming in collaboration with well-known real estate influencers. This allows the audience to ask questions and receive immediate answers, enhancing transparency and building trust with potential Generation Z buyers. </p><figure class="image"><img style="aspect-ratio:1024/1024;" src="https://cdn.sbisiali.com/portal/blog/posts/images/b9930b34-bf37-4d7d-97ba-989a4f66f46f.webp" width="1024" height="1024" alt="Generation Z and the Dubai Real Estate Market"></figure><h3 style=";text-align:left;direction:ltr"> Sustainability awareness campaigns</h3><p style=";text-align:left;direction:ltr"> Given Gen Z's strong interest in sustainability, developers can collaborate with eco-influencers on Sbsial to spread awareness about the importance of smart homes and environmental solutions, to achieve exposure and increase brand credibility.</p><h3 style=";text-align:left;direction:ltr"> Digital auctions and interactive events</h3><p style=";text-align:left;direction:ltr"> The Sbsial platform enables <a target="_blank" rel="noopener noreferrer" href="https://sbsial.com/ar/features/celebrity-collectibles">digital auctions</a> for premium residential units or exclusive items associated with new real estate projects, creating an atmosphere of excitement and interaction and attracting the attention of Generation Z, who prefer interactive experiences and exclusive content.</p><h3 style=";text-align:left;direction:ltr"> Influencer Marketing and Targeted Advertising</h3><p style=";text-align:left;direction:ltr"> Real estate advertisers can leverage Sbsial 's database of celebrities and influencers to deliver targeted advertising campaigns. Generation Z trusts influencer recommendations and original content more, making this approach more effective than traditional advertising.</p><h3 style=";text-align:left;direction:ltr"> Innovation in real estate financing through digital platforms</h3><p style=";text-align:left;direction:ltr"> As financial technologies evolve, platforms like Sbsial play a role in raising awareness of innovative financing solutions. Financial influencers can use the platform to explain concepts such as fractional ownership, cryptocurrencies in real estate, and smart contracts, helping Generation Z understand these options and make informed decisions. </p><figure class="table" style="float:left;"><table class="ck-table-resized" style="border-style:none;;text-align:left;direction:ltr"><colgroup><col style="width:50%;"><col style="width:50%;"></colgroup><thead><tr><th style="background-color:#f1f3f4;border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;" colspan="2"><h2 style="text-align:center;;text-align:left;direction:ltr"> Challenges and opportunities in the new real estate market </h2><p style=";text-align:left;direction:ltr"><br></p></th></tr></thead><tbody><tr><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"><p style="text-align:center;;text-align:left;direction:ltr"> side </p></td><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"><p style="text-align:center;;text-align:left;direction:ltr"> the details </p></td></tr><tr><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"><p style="text-align:center;;text-align:left;direction:ltr"> Opportunities </p></td><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"></td></tr><tr><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"> Digital solutions</td><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"> Adopting interactive platforms like Sbsial gives developers a real competitive advantage.</td></tr><tr><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"> Building communities</td><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"> Enabling the building of active digital communities that enhance customer engagement</td></tr><tr><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"> Transparency and communication</td><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"> Enhancing transparency and facilitating direct communication with customers</td></tr><tr><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"> Improve the experience</td><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"> Improve customer experience and increase conversion rates through digital platforms. </td></tr><tr><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"><p style="text-align:center;;text-align:left;direction:ltr"> Challenges </p></td><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"></td></tr><tr><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"> speed of technological change</td><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"> It requires continuous investments in development and innovation to keep pace with the aspirations of Generation Z.</td></tr><tr><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"> fierce competition</td><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"> It pushes developers to look for new ways to stand out and attract the attention of the new generation.</td></tr><tr><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"> Adapting to expectations</td><td style="border-color:#000000;border-width:0.6000000000000001pt;padding:5pt 6pt;"> The difficulty of Dubai's real estate market keeping pace with the changing aspirations of Generation Z</td></tr></tbody></table></figure><h2 style=";text-align:left;direction:ltr"> Join the digital real estate revolution</h2><p style=";text-align:left;direction:ltr"> Because Generation Z doesn't wait... and golden opportunities don't come again!</p><p style=";text-align:left;direction:ltr"> <a target="_blank" rel="noopener noreferrer" href="https://sbsial.com/ar/dl">Download the Sbsial app</a> now and be part of the future of real estate!</p>