Persuading Influencers: How to Win Responses to Your Marketing Offers?

Still looking for traditional advertising campaigns? Waiting for the desired reach? Don't wait any longer—start convincing influencers aligned with your brand to quickly and directly reach your target audience.

Influencers are the most effective gateway to increasing brand awareness, but getting any response or actual cooperation in an advertising campaign is not easy. Communicating with celebrities requires intelligence, customization, and a deep understanding of their audience's nature and style.

So, in the following article, we provide a practical guide on how to get real feedback on your marketing pitches, and why you should choose the Sbsial app that makes celebrity marketing exceptional.

Why do influencers ignore most advertising collaboration offers? Studies have shown that approximately 70% of influencer marketing messages are never opened, and less than 10% receive an initial response. This is due to the following reasons:

Influencer inboxes are overflowing: Active influencers in digital marketing, fashion, or health receive dozens of messages daily from various companies and brands, forcing them to ignore many requests due to time constraints and the sheer number of marketing offers piling up. Poor personalization in advertising: Most marketers send standardized advertising messages that address the influencer as if they were just a number in a database, rather than as a person with unique interests or an audience that prefers specific content. This prompts the influencer to immediately ignore the message. Lack of real value for followers in the offer: Often, the offer is limited to a financial promise or an advertising request only, while most influencers are looking for creative campaign ideas that add tangible value to their audience and fit their personality and message, not just an aimless advertising deal. Choosing the wrong timing and communication channel: Some companies send collaboration offers via direct messages on Instagram or Twitter, even though influencers prefer receiving offers via email or a website-specific form. This can lead to the offer being ignored or lost among the many messages. Practical steps to persuade influencers and increase the response rate to your offers To convince an influencer to respond to your promotional offer, you must follow carefully considered steps that combine strategic analysis, understanding the influencer's needs, and intelligent human communication. Here are a set of steps:

1- Choosing the right influencer Use influencer analytics tools to analyze their campaign history and ask yourself:

Did this influencer interact with tags similar to yours? What is the nature of his audience? Is the interaction real or fake? Then list data such as engagement rate, reach, and follower trends, so you can choose the influencer that best suits your brand instead of randomly choosing.

2- Understand the preferred channel and method of communication. Some influencers prefer to respond to official emails, while others are more responsive to messages on platforms like Sbsial, Instagram, or LinkedIn.

Take a close look at the influencer's profile and accounts. They often clearly state where they would prefer to receive collaboration offers, such as: "To collaborate, please contact us via email."

3- Start with interaction, not direct presentation. Before sending the message, interact with its content honestly: likes and smart comments, because an eye-catching comment makes a difference and makes the influencer feel that you are a real follower

4- The Golden Message: The story is more important than the financial offer. Note that a short message, delivered in real, non-stereotypical language, attracts attention and helps you persuade influencers, so follow these steps:

Introduce yourself with a clear identity: Who are you, and why did you choose this influencer over others? Explain how the campaign delivers real benefit to his audience? Suggest a creative idea, challenge, or social value, citing your brand's credibility or past campaign results. 5- Use motivational language and avoid traditional messages. The usual phrases like, “We’d like to collaborate for a fee,” or “Post an ad,” are often overlooked by influencers, so you should try a different approach like, “Would you like to engage your audience in a new challenge…?” or “How about trying our product and sharing your honest opinion?”

6- Avoid fatal mistakes Don't ask about prices in the first message! Don't make the explanation too long. Don't send the same copied message to more than one influencer, as we mentioned earlier. Personalization is the basis of your communication. When and where to contact the influencer to get a quick response? Monitor the influencer's activity carefully and note when they are most active on the platform, such as after they publish a new post or when their interactions with followers increase. This greatly increases the chance that they will see your message. Try to send your offer during off-peak hours like evenings or weekends, as they are often busy with their content or taking breaks during these times, while messages sent in the morning or midweek are more noticeable. Don't rely on just one method. Try sending the offer via email if you find it in their portfolio, or send a private message on Sbsial or Twitter. You can also use custom contact forms if the influencer provides them. The more communication methods you have, the greater the likelihood of receiving a response. Follow the account briefly before sending the pitch so you can intelligently comment on fresh content, which makes your message more personal and quickly grabs the influencer's attention. How does Sbsial help you communicate effectively and manage celebrity responses? The Social Media Sbsial app provides advanced solutions to make communicating with celebrities more effective and professional, from the first moment of searching until receiving a quick response:

A huge, organized database: With the Discover Celebrities feature, you can access and filter influencers by gender, number of followers, interests, and even previous campaigns, making it easier to choose the most suitable celebrity for your brand or product. Diverse direct communication methods: It allows you to send collaboration offers easily and without complications, with instant notifications appearing when the celebrity responds or interacts with the offer. Special features for each campaign: You can customize the type of advertising campaign on the platform, whether you want to promote a product, build brand awareness, or even engage audiences with events, giveaways, and collectibles. Exclusive Content and Personal Interaction: By offering the celebrity exclusive content or inviting them to film a special Sbsial , you get the opportunity to grab their attention and build a long-term relationship with an audience that is always looking for something new and different. Active technical support and a comprehensive help center: If you encounter any obstacles, you can immediately contact technical support, which will help you complete your campaign smoothly without interruption. Convincing influencers starts here: download Sbsial and try it yourself! If you're looking for tangible and quick results in marketing your brand by persuading influencers, the Sbsial platform is now your ideal choice.

With smart search tools, a variety of communication methods, and exclusive campaign support, with Sbsial you can reach the most famous celebrities and influencers in minutes and build lasting relationships that will lead to the best advertising collaborations on the market. Download the Sbsial app now and start building your unique network, and become the brand that the masses are talking about!